Custom Research

TV Q /CABLE Q

NATIONAL STUDIES FOR BROADCAST,
CABLE + STREAMING SERVICES.
INDIVIDUAL PROGRAMS RATED FOR VIEWERSHIP, FAMILIARITY, APPEAL (Q SCORES)

SPORTS Q

NATIONAL OR REGIONAL STUDIES ON THE FAMILIARITY AND APPEAL (Q SCORES)
OF ACTIVE + RETIRED SPORTS PERSONALITIES. COVERAGE OF INDIVIDUAL SPORTS AND ACTIVITIES

DIAGNOSTIC SPOKESPERSON EVALUATION

“WHICH CELEBRITY CANDIDATE, IF ANY, OFFERS THE BEST FIT WITH THE BRAND?”

  1. DEFINE THE TARGET AUDIENCE BY ONE OR MORE DEMOGRAPHIC CRITERIA
  2. DEVELOP A LIST OF CANDIDATES FOR THE BRAND SPOKESPERSON ROLE
  3. CONNECT THE COMPATIBILITY OF CANDIDATES WITH THE BRAND NAME IN TERMS OF :
    FAMILIARITY (RECOGNITION)
    OVERALL APPEAL (Q SCORES)
    BELIEVABILITY AS THE BRAND SPOKESPERSON
    APPROPRIATENESS TO BE THE SPOKESPERSON
    PERSONALITY IMAGE ATTRIBUTES OF THE CANDIDATES
  4. DETAILED ANALYSIS IN POWERPOINT PRESENTATION